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Anyone can become a master at smart presentation
through character, self-confidence and experience
Park Yeong-chan, president of Carnegie Institute at Daejon/Chungcheong


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A success brought by affirmation based on reality,
not by optimism without alternatives
They refer to 10 years for technology and 100 years for philosophy. The one-hundredth anniversary event for Dale Carnegie Institute held at Sheraton Waikiki, Hawaii of the US, in December 2012, was a festival attended by around 1,000 lecturers from 90 countries around the world. For President Park Yeong-chan, too, it was one of the most honored moments in his 24 years of career as lecturer. Representing hundreds of lecturers from a dozen branches in each area of Korea, he and other four persons were selected to win the Winner Awards.
President Park Yeong-chan, a professor at KAIST since 2004 for character leadership communication and visiting professor of science leadership communication at bio/cerebral engineering department, is also carrying out diverse activities as president of Kyunghee Univ. general alumni association for graduate school of media information. President Park who started up the Carnegie course at Daejon in no connection with educational mission, has found a clue to life in his pain, as did Dale Carnegie who established the theory of human relations as in the 20th century who won fame with self-development lectures of ruling over stress, being conversant with the art of narration with insight into human nature and comprehensive knowledge. One phrase by Carnegie he came across at a bookshop, ¡°Life is one¡¯s thinking itself, which makes his life,¡± exactly became the future of President Park. When, in around 1991, the Carnegie course was officially introduced to Korea, he came in contact with the educational program of the Carnegie Institute. President Park, who is said to have been passive in disposition even after entering college, memorized his speech manuscript perfectly in the same way that Carnegie did and experienced what change would be brought to life by leadership in positive preparation. A born glib tongue is 20 percent while 80 percent is made by post-birth efforts, they say, because it is in the process of seeking for a solution that they become a master piling up actual experience. That was the way he, not waiting for a good result at random, proved the truth of Carnegie leadership that a leader is only perfected through human maturity accumulating knowledge and technique.

Five core factors of success presented by President Park Yeong-chan
Referring to the Carnegie philosophy in highlight around the world, President Park emphasized, ¡°In matters of an enterprise, 10 years¡¯ accumulation is technology but 100 years¡¯ continuance becomes a kind of philosophy.¡± From his experience obtained in Korea through the Carnegie Institute program, he mentioned that there are five things one should be equipped with to achieve success. First is self-confidence and passion. This self-confidence, a feeling to rely on oneself, must be ready for any field. Second is a human relations management. He says that human relations roughly accounts for 85 percent in personal success because one can be a leader only when he has formed friendly relations, obtained cooperation and overcome conflicts. Third is the technique of speech communication. One-to--one or before a multitude of audience, they must be able to communicate. Fourth is the ability to overcome stress. By learning to beat worries and stress with a ready acting up to one¡¯s words and voluntary ¡°service mind,¡± one can reach a high spiritual level. This must be accumulated through study and experience. By executing this order one can reach the fifth, which is leadership. One equipped with knowledge and technique combined with personal side, that is, merit and character, can make a true leader. One noted person through such a process is Warren Buffet, who has contributed over 20 trillion won as a leader in corporate responsibility with fame as an entrepreneur instanced first whenever a large enterprise is admired in the US. Referring to his experience of completing the Carnegie education in 1952, he said ¡°Carnegie certificate of completion is the most dear and precious diploma in my life,¡± which decisively contributed to the reputation of the Carnegie Institute.

Carnegie Institute run by President Park Yeong-chan rears the leader of the leaders.
There is no need for envying another country¡¯s leader because Korea is all open to such possibility. President Park, who has made his pen name of ¡®Carnegie,¡¯ has become a mentor for leaders who will practice true noblesse oblige for Chungcheong-area locals. He is winning high popularity through a regular curriculum on Carnegie leadership at Seoul National University, KAIST, Chungnam Univ., Pohang Univ. of Science and Technology, Kyunghee Univ. etc. President Park is running a course for CEO¡¯s, Dale Carnegie course for office workers, middle management position, housewife and student, and high-impact presentation course for presentation skills at Daejon.
He is also winning good response through his first attempt of the Korea Carnegie Youth camp held for vacation seasons. As the first president and head of ¡°Carnegie 100-Year Service Club for Sharing¡± he founded with members who completed the Carnegie course, he also summarized anew the essences of Carnegie¡¯s main books, such as ¡°Theory of human relations,¡± ¡°Speech communication¡± and ¡°On Happiness,¡± for Koreans pressed for time and published ¡°Dale Carnegie¡¯s golden messages¡± to present how to practice it drawing attention.
President Park defines any presentation as ¡°a recreation job in addition of one¡¯s unique idea while considering the good job.¡± On publishing , he received much sympathy by insisting on ¡°completing character and human nature before competence because persuasion relies on one¡¯s personality rather than knowledge.¡± His challenge can be seen from another book of his, . Here, President Park¡¯s smart means S (smart), M (mind control/mapping), A (angle), R (rehearsal and T (touch). He emphasizes that in the old past it was possible to deliver good things unilaterally but now you can only achieve your objective of selling ideas by sympathy with the audience. Smooth human relations and success in communication through self-confidence is sure to build up your leadership ability, too.
Theory of Dale Carnegie calls for accumulating experiences by stepping up elements. Besides, it is is the right presentation that can persuade people most efficiently. In his book due to publish next year, President Park is going to release a secret of leading to global leadership, which he devised through Carnegie¡¯s knowhow in the context of Korean thinking. President Park has contributed to changing so many people¡¯s lives for the past 20 years by reinterpreting Carnegie¡¯s theory in the background of Korean thinking and his new ideas that this book and his new attempt through original interpretation is really worth waiting for.




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